kbtech times | April 28, 2025
Personalized ads have long been the business model behind free internet tools.
But there’s a line between relevance and manipulation — and Perplexity’s new Comet browser might be crossing it.
By tracking everything a user does — not just search, but browsing, behavior, shopping, reading, even hovering — the platform promises the ultimate in “ad relevance.”
But that relevance comes at a cost:
Your data becomes a product so precisely categorized that it can be used to manipulate, not just market.
The risk isn’t just being shown things you might buy.
It’s being nudged, pushed, and slowly shaped into a more predictable — and profitable — version of yourself.
The website design looks great—clean, user-friendly, and visually appealing! It definitely has the potential to attract more visitors. Maybe adding even more engaging content (like interactive posts, videos, or expert insights) could take it to the next level. Keep up the good work!