kbtech times | April 28, 2025
In a rare moment of candor in Silicon Valley, Perplexity AI CEO Aravind Srinivas admitted what few other tech leaders dare to say:
his company’s new browser will track everything users do online — and sell that data to advertisers.
And while many applauded the honesty, others are asking a deeper question:
When transparency masks surveillance, is it still ethical?
What makes Perplexity different is not its tracking — Google, Meta, Amazon, and dozens more already do it.
It’s the way it’s being justified as a benefit to users.
“Hyper-personalized” is the new euphemism for “hyper-monitored.”
In other words, you know you’re being watched — and that’s supposed to make it okay.
2 thoughts on “When “Transparency” Becomes a Threat: Perplexity’s Privacy Paradox”